Nobody ever said running a small business was easy, which is why it is important to consistently review and update your marketing assets so you can head into 2020 ahead of the game. Never forget that you are the brand. Any marketing assets that you put out are representing you, and you want to always represent the best version of you. Here are four items to consider when you are questioning what your current marketing assets are saying about you.
As a small business owner, chances are you're passionate about what you do. What may have started as just a dream has become your dream job through lots of hard work, late nights and probably some sacrifice. It’s no surprise that most small business owners feel very attached to their venture — you two have been through a lot together! But there comes a point in most entrepreneurs’ journeys when it’s time to let others in. This evolution looks different for everyone but often comes with similar growing pains across the small business spectrum. Navigating these evolution obstacles can be tricky, 尤其是当它是你的孩子, and can often lead to feeling like you are losing control in the name of success.
For the third and final part in our Rightsizing series, we are going to examine the signs that it may be time to expand your business. What do we mean by “expand your business”? 为了这篇文章, we mean adding additional resources into your business to help it scale up and grow. These resources can run the gamut from adding new manufacturing and distribution channels to exploring fresh marketing techniques to reach new customers. 好消息是, 在许多情况下, UPS商店® can help you expand your business with key services like printing, direct mail and even some valuable hookups with premier partners in our suite of 中小企业服务.