Being a small business owner means wearing a vast number of hats. 你是一个会计师. 你是一个教练. 你是(自己的)雇员. 但最重要的是，你是老板. And as a boss, you want to hire the best employees. A way to help ensure you’re hiring the right people is to ask applicants the right interview questions to gain substantial insight about them. The following six questions can help you better understand potential employees before you make the decision to have them join your team.
如果有人还没有说过这句话，恭喜你! You made it through another holiday season — and probably one of the most challenging ones in history, 太. After you give yourself a pat on the back (feels good, right?), it is time to talk about how to turn all those holiday shoppers into something even better: loyal customers. Why waste time and effort focusing on new potential shoppers when, 轻轻一推, you can bring back previous buyers who already have a great experience with your business? 现在，来看看这些建议!
The new year is a time for everyone to hit that reset button and start fresh! That is why so many people create New Year’s resolutions and goals — and the same should be done for small business owners.
While the technology required to host events virtually has been around for a few years now, 你可以说它不太受欢迎. Some companies would host webinars and special events for consumers outside of brick and mortar locations, but it wasn’t considered a ubiquitous aspect of business. 这一切在今年都改变了. With indoor gatherings restricted and more people avoiding big crowds due to COVID-19 guidelines, the moment is ripe for learning how to create virtual events that are effective and interesting. 下面的建议可以帮助你.
For the third and final part in our Rightsizing series, we are going to examine the signs that it may be time to expand your business. 我们所说的“扩大业务”是什么意思?? 为了这篇文章, we mean adding additional resources into your business to help it scale up and grow. These resources can run the gamut from adding new manufacturing and distribution channels to exploring fresh marketing techniques to reach new customers. 好消息是, 在许多情况下, UPS商店® can help you expand your business with key services like printing, direct mail and even some valuable hookups with premier partners in our suite of 中小企业服务.